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2530 Grand Concourse, Suite #803, Bronx, NY 10458
Phone: 718.562.2104   Fax: 718.562.6225
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Discounts & Special Offers at participating stores on Fordham Road

BRONX, NEW YORK – Through the Fordham Road Business Improvement District (BID) membership with NYC & Company, the City’s tourism council, we come across numerous promotions and events that attract tourists and shoppers. We would like to announce a joint effort with the MTA New York City Transit, and we are proud to introduce a Metrocard Black History Promotion. This is a discount program for people who display their Metrocards at the time of purchases at participating stores throughout New York City from February 1-March 31, 2007.

The MetroCard Black History Campaign will be promoted in the following ways:

* MTA SubTalk subway advertising

* MTA Take-One brochures distributed at various subway locations

* Participating business listings, including their special offer information on the web at and

Twenty (20) Fordham Road BID businesses have enrolled in this program and they will have an opportunity to boost traffic and generate customer interest through marketing to millions of subway and bus riders.

Fordham Road BID Participants for Metrocard Black History Promotion

Audio Town, 4 East Fordham Road
10 % off purchases on select items

Bally Total Fitness, 2503 Grand Concourse 
Enrollment fee waived

Cingular Wireless, 387 East Fordham Road 
Free camera phones with a new 2  year agreement, 25-50% off on selected accessories

Cohen’s Fashion Optical, 138 East Fordham Road
20% off services and merchandise

Imperial Carpet, 361 East Fordham Road
Up to 10% off on already reduced prices and others, with free measures, immediate installation, at home shopping

Kids World, 39 East Fordham Road
10% off on regular priced merchandise (restrictions apply)

Levitz Furniture, 2480 Grand Concourse
10% off regular priced items (excluding Stearns, Foster & Tempurepedic)

Nine West Outlet, 305 East Kingsbridge Road
10% off single items, one time use only

Original Products (Botanica), 2486 Webster Avenue
10%off all purchases

PC Richard & Son, 2501 Grand Concourse
10% off new low prices (restrictions may apply, see manger for details)

Planet Earth Communications, 114 East Fordham Road, 2489 Grand Concourse
337A East Fordham Road, 389 East Fordham Road
Get a free phone with activation set up (credit approval required)

Planet Earth Sportswear, 136 East Fordham Road, 361 East Fordham Road, 369 East Fordham Road
10% off purchases

Splendid Deli & Restaurant, 387 East Fordham Road
5% off purchases

Top Concourse Electronics, 2486 Grand Concourse
10% off all computers and accessories

Yupi Du, 114 East Fordham Road
10% off purchases

"Black History Month gives us an opportunity to celebrate the rich history of African Americans across the nation and state. Now, thanks to this MetroCard Black History campaign, New Yorkers can celebrate with savings as they shop right here in the Bronx. I applaud the Fordham Road BID and the MTA on this wonderful collaborative effort," notes NYC Councilman Joel Rivera of the 15th Council District in the Bronx.

Commenting on the benefits of this program, Frank Mariella, store manager of Levitz Furniture at 2480 Grand Concourse, noted that their entire corporation is happy to support the Fordham Road BID and its Black History Month promotion. “This is a great way to connect with the Bronx community and to promote our business and offer discounts to those people who use their Metrocard during this special Black History Month campaign,” said Mariella.

Special thanks To NYC & Company, MTA New York City Transit and Metrocard.

The Fordham Road BID is a non-profit corporation under contract with the City of New York to provide supplementary services to the community. The BID focuses on sanitation, beautification, promotion and overall advocacy of the Fordham Road area – striving to make the district a more attractive and dynamic locale in which to shop, work and visit. The BID boundaries extend from Third to Jerome Avenues along East Fordham Road and also includes the commercial areas on select side streets.  The district is comprised of approximately 80 buildings and almost 300 businesses ranging from nationwide chains to locally owned independent shops.

For more information about this program or any of our other services, please contact the BID office at (718) 562-2104 or visit the BID website at

Shop Fordham Road
Over 300 Specialty Shops and Chains
Discount Outlets/Cell Phones
Games, Accessories/Office Supplies
and Many Fast Food Restaurants

Accessible by all NYC mass transportation
Parking Facilities Available

For more information about our many programs,
please contact the BID office at 718.562.2104
or visit our website at

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